We support the creation and use of content, the implementation of advertising campaigns, and the negotiation and performance of contracts. We ensure compliance with legal requirements and minimise legal risks.
Key services
- Intellectual property in the media
- Media-sector contracts
- Reputation protection and disputes
- Support of advertising campaigns
Matters we handle
- legal regulation of content use (photos, video, text, music)
- registration and transfer of economic rights to copyrighted works
- legal support of advertising activities and their review for compliance with the law
- structuring cooperation with bloggers, influencers and media platforms
- protection of intellectual property rights and termination of unlawful use of content
- resolution of disputes over the unlawful use of brands, trademarks and content
- protection of honour, dignity and business reputation in the media space
- drafting and legal support of contracts with contractors, production companies and clients
Media and Advertising Lawyer — Content Protection and Support of the Media Business
Media and advertising is one of the most dynamic — and, at the same time, most legally sensitive — sectors, where any mistake can lead to significant reputational and financial losses. This is why legal support of the media business has become an essential condition for stable and secure operations. A media and advertising lawyer provides comprehensive protection of the interests of companies working with content, advertising and information, helping them comply with current legislation, including the provisions of the Law of Ukraine "On Media". Against the backdrop of the rapid development of digital platforms, social networks and influencer marketing, legal regulation now covers an ever-growing range of business activities.
This concerns both intellectual property and the compliance of advertising materials with the relevant rules. A comprehensive approach makes it possible not only to avoid penalties, but also to build effective communication with the audience while preserving business reputation and competitive advantage.
Legal Services for Media Outlets, Advertising Agencies and Brands
A specialist copyright lawyer provides legal support across all the key areas of the media business in which intellectual property plays a central role.
Core services:
- legal support of media projects
- audit of advertising campaigns
- drafting of content-related agreements
- advice on advertising legislation
- defence against claims from regulatory authorities
Registration and Licensing of Online Media, Print and Audiovisual Outlets
Launching a media outlet requires strict compliance with registration procedures and the obtaining of relevant permits. A media and copyright lawyer supports this process from start to finish.
The service includes:
- preparation of documents for registration
- obtaining a licence for satellite broadcasting
- engagement with regulatory authorities
- advice on the requirements applicable to media outlets.
Legal Audit of Advertising Materials for Compliance with the Law
Advertising content must comply with legal requirements in order to avoid fines and reputational risks.
A media lawyer provides:
- review of advertising for violations
- identification of signs of hidden advertising
- analysis of compliance with applicable rules
- recommendations on revising materials.
Protection of Copyright in Content, Photo and Video Materials, and Design
Content is a key asset of the media business, which is why protecting it is a priority area.
Copyright protection of content covers:
- drafting of author's agreements
- protection of rights to content
- support of the transfer of rights
- response to infringements.
Support of Contracts with Bloggers (Influencer Marketing) and Celebrities
Working with influencers requires properly formalised cooperation.
The lawyer provides:
- drafting of contracts
- regulation of the terms of cooperation
- formalisation of the transfer of economic rights
- minimisation of legal risks.
Protection of Honour, Dignity and Business Reputation in the Media Space
In the media sector, informational risks are particularly high, which makes it essential to respond promptly to any violations.
The service includes:
- preparation of demands for retraction of inaccurate information
- defence in court disputes
- handling of negative publications
- restoration of business reputation.
Legal Support of Election Campaigning and Political Advertising in the Media
Political advertising is subject to heightened requirements of legality and transparency. A professional lawyer ensures full oversight of compliance with the rules during campaigns.
Key areas:
- review of advertising materials
- monitoring of compliance with the law
- support of engagement with regulators
- minimisation of the risks of being held liable.
Why Media Projects Choose Shkrebets & Partners Law Firm
Effective legal support in the media sector requires not only knowledge of the law, but also an understanding of the specifics of the market.
Benefits of working with us:
- deep expertise in the media sector;
- a comprehensive approach to business protection;
- rapid response to risks;
- a focus on results and on the client's interests.
Services are provided in Kharkiv and Kyiv.
